Strategic Communications Consulting
Pathos is a high-stakes strategy firm providing results for successful companies, leading advocacy groups, governments, political parties, and prominent public figures.
With a range of multi-disciplinary partners and associates across North America, the UK, Australia, and New Zealand, we operate at the intersection of strategy, opinion, and communications.
We don’t merely communicate. We change opinions through meticulous planning. Using strategic intelligence we develop and implement effective messages and alter key perceptions to change behaviour, opinion, and allow our clients to win.
Dan Robertson, founder of Pathos Strategy, is a communications and marketing strategist with 30 years experience in public affairs. He was the chief strategist for the Conservative Party of Canada 2021 election campaign. Dan was the Director of Advertising for the Conservative Party of Canada’s historic victory in the 2011 general election. In 2009, he served as the Prime Minister’s Director of Strategic Communications, overseeing government-wide communications. From 2015 to 2018, Dan was the chief strategist for the Ontario Progressive Conservative election campaign. He provides strategic counsel to “C-level” corporate, professional services, not-for-profit, and government leaders. His work has been recognized by the Canadian Public Relations Society (Toronto) and International Association of Business Communicators (Toronto). He was named to Toronto Life’s Top 50 Most Influential People in 2017.